"80% immediate response from prize winners through AI-driven selection from thousands of campaign entries"
Introduction
HARMAN International, an independent subsidiary of Samsung Electronics, is a world leader in audio, infotainment and connected solutions for automobiles, consumers and businesses.
Customer
Harman
Tools/Techniques
GenAI, LLM, Prompt engineering, OpenAI, Python
Services
GenAI
Industry
Computers and Electronics Manufacturing
The goal-driven data solution
Harman wanted to make the submission selection process for international award campaigns fairer, more consistent and scalable. Manually reviewing thousands of submissions was time-consuming and did not always result in a good, fair assessment. So we developed a data-driven selection process with GenAI and LLM technology that evaluates submissions objectively and reproducibly. This allows large numbers of submissions to be selected the same way, while saving the marketing team significant time and allowing them to easily scale campaigns to a growing international fan base.
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