Introduction
As one of the largest ticketing parties in the world, they provide more than 6,000 customers in over 35 different countries. They work with festivals, pop stages, sporting events and household names such as Glastonbury Festival, Universal Music Group, Andre Rieu, RTL Entertainment, Tomorrowland and Amsterdam Dance Event.
Customer
See Tickets
Tools/Techniques
Live presentation
Services
Data Strategy, GenAI
Industry
Culture, Event services
The goal-driven data solution
A festival experience doesn’t stop at the exit. With The AI Afterparty, we showed See Tickets partners how to use data and AI to extend the fan journey, from ticket to afterparty.
At Amsterdam Dance Event, we presented a concept that shows what’s possible when you combine ticket data, app usage and RFID insights. AI translates that data into personalized experiences: automatic follow-ups, personalized playlists and smart recommendations for next events.
Thus, every interaction after the event turns into a new contact moment, completely data-driven, but with a human touch.
“The AI Afterparty shows that you can use data for storytelling, fans are re-experiencing the festival, but through their own lens.”
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