Sector

Culture,

About the industry

Cultural institutions,

The cultural sector works every day to make an impact. on audiences, on the city, on society. At the same time, the playing field is changing rapidly. Audience behavior is shifting, subsidies demand measurable results and marketing budgets must be more targeted. Yet data and artificial intelligence (AI) are still limitedly used to understand and increase that impact.

Challenges,

Many institutions work with fragmented data, loose Excel statements or reports that mainly look back. Whereas looking ahead is crucial at this very moment. Data can help to better understand visitors, strengthen programming and deploy funds more effectively. Digitalization also requires new skills and responsibilities: privacy, ethics and collaboration between creators, marketers and technicians. We help cultural organizations make that transition, from gut feeling to informed insight, with an eye for creativity, accessibility and inclusion.

We help cultural institutions to structurally deploy the power of strategy, data and AI. Not as a separate experiment, but as part of the organization. From audience analysis to data platform, from policy advice to AI application: together we build insight that leads to more audience, more efficiency and more social significance.

Number of years of DSL

4 +

client review

7.5 +