Introduction
DPG Media is the media company of the Netherlands and Belgium with 50+ strong news brands, magazines, radio stations and online services. They inform, inspire and entertain millions of people through newspapers, magazines, radio, television, sites, apps and podcasts.
Customer
DPG Media
Tools/Techniques
Python, SQL, DBT, Machine Learning
Services
Data Science & AI - Data Strategy
Industry
Media Production
The goal-driven data solution
The goal of the research we conducted for DPG Media was to reduce churn among digital subscribers of two brands, or churn reduction. Using in-depth data analysis, we uncovered specific patterns in product usage that are strongly correlated with a lower likelihood of cancellation. These insights allow DPG Media to take targeted actions, such as personalized communications and product adjustments, to better serve customers and encourage long-term loyalty. By combining a target-driven approach with advanced analytics techniques, this solution helps DPG Media not only reduce churn, but also increase the value of their subscriber base.
“Working with DSL has allowed us to translate our data into actionable points, which has led to targeted and effective campaigns and activations.
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