With the segmentation model based on travel behavior, GVB gains better insights into how passengers move. This enables GVB to offer suitable travel products, for example. The segmentation model needs to stay up to date with developments over the years. It is important that the model is implemented robustly to meet GVB’s data architecture standards.
We have established a uniform and robust MLOps lifecycle. This is crucial for effectively deploying and maintaining the segmentation model in production. We have set up an MLOps workflow in Databricks, with various reusable templates.