The segmentation model based on travel behavior gives GVB more insight into how travelers move. This allows GVB to offer suitable travel products, for example. The segmentation model must be kept up to date with developments over the years. It is important that the model is implemented robustly so that it meets GVB’s data architecture standards.
We have established a unified and robust MLOps lifecycle. This is important to effectively put the segmentation model into production and maintain it. We set up an MLOps workflow in Databricks, with several reusable templates .