As a public transport operator in the Amsterdam region, GVB is making great progress in becoming more data-driven.
There are numerous opportunities within operations, technology, and commerce to create added value through data-driven work.
Defining, selecting, and realizing these innovation opportunities is a challenge. Part of the challenge lies in the fact that the solution spans multiple departments and teams—teams that have often never worked together before. In other words, the data solution impacts the entire chain. Another challenge is determining which use case will have the greatest impact with relatively minimal effort. Strategic choices must be made about where to allocate development time.
From Data Strategy, we support GVB in effectively creating value with innovative data solutions.