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Defining, selecting and delivering innovative, goal-driven data use cases

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The client,

GVB stands for hospitality, connection and reliability. These are the core values that guide its employees as they provide public transport in Amsterdam and the surrounding area. GVB keeps Amsterdam accessible to everyone. With around 5,000 employees, temporary workers and external staff, it is one of Amsterdam’s largest employers – and ranks among its five best employers.

Client GVB
Industry Mobility & logistics
Services Data & AI strategy
Partner The Cirqle
Tools & techniques Strategy

Our solution,

As a public transport operator in the Amsterdam region, GVB is well on its way to working in an increasingly data-driven way. There are many opportunities across operations, technical teams and commercial activities to create more value through data-driven work.  

Defining, selecting and delivering these innovation opportunities is a challenge. One reason is that a solution often serves several departments and teams that may never have worked together before. In other words, the data solution affects the entire chain. It is also difficult to determine which use case will have the greatest impact for the least effort. Choices have to be made about where to spend development time. Through our data strategy work, we help GVB create value effectively with innovative data solutions.  

We really enjoy shaping GVB’s path towards data-driven work together – a path that directly contributes to its goals!

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