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Defining, selecting and delivering innovative, goal-driven data use cases

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The client,

GVB stands for Hospitable, Connecting and Reliable. These are the core values that guide GVB employees as they provide public transport in and around Amsterdam. GVB helps keep the city accessible to everyone. With around 5,000 employees, temporary workers and external contractors, it is one of Amsterdam’s largest employers – and one of its five best.

Client GVB
Industry Mobility & logistics
Services Data & AI strategy
Partner The Cirqle
Tools & techniques Strategy

Our solution,

As a public transport operator in the Amsterdam region, GVB is making good progress towards working in a more data-driven way. There are many opportunities across operations, engineering and commercial teams to create more value through data-driven working.  

Defining, selecting and delivering opportunities for innovation is a challenge. One reason is that a solution often needs to work across several departments and teams that may never have worked together before. In other words, a data solution affects the entire chain. It is also difficult to determine which use case will have the greatest impact for relatively little effort. Choices have to be made about where to spend development time. From Data Strategy, we support GVB in creating value effectively with innovative data solutions.  

It is a pleasure to work with GVB to shape its path towards data-driven working and contribute directly to its goals!

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