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Insight into actual passenger numbers using computer vision

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The client,

GVB stands for Hospitality, Connection and Reliability. These are the core values that guide its employees as they provide public transport in and around Amsterdam. GVB makes Amsterdam accessible to everyone. With around 5,000 employees, temporary staff and external contractors, it is one of Amsterdam’s largest employers – and one of its five best.

Client GVB
Industry Mobility & logistics
Services AI Solutions
Partner The Cirqle
Tools & techniques Python, Computer Vision

Our solution,

To understand the total number of passengers on its vehicles, GVB carries out manual counts. This work is labour-intensive, prone to error and provides only a snapshot. We developed software for GVB that can take over this task. Using computer vision and footage from a vehicle’s security cameras, it can count passengers. The footage is not viewed or shared; it is only analysed by the model. This protects passengers’ privacy. The solution gives GVB insight into actual passenger numbers over a longer period, so it can act on what the data shows. For example, GVB can see which routes have more passengers travelling without paying.  

It has been a challenging project that has taught us a great deal about innovating with data while keeping things practical. Collaboration between experts from different fields shows what is possible.

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