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Insights into the Week van Respect through smart social media monitoring and LLM-based sentiment analysis.

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The client,

The Respect Foundation’s mission is to create a respectful society where young people feel at home and actively contribute. Living together respectfully starts with young people – the generation of the future. What you learn when you’re young stays with you for the rest of your life. By inspiring and encouraging children to contribute themselves, we build a respectful society for the long term. But how do we ensure they grow up in a society where they feel connected to one another and their surroundings? Where they feel at home and actively participate in the society they live in? We believe children naturally have a moral compass: the ability to make the right choices when it matters. But experience also shows that they need to learn to trust, recognise and develop that compass.

Client Respect Foundation
Services AI Solutions
Tools & techniques LLM - Python

Our solution,

Since 2006, the Respect Foundation has organised the annual national awareness campaign Week van Respect. In total, it reaches 4.1 million young people. Through our Data For Good label, we helped the Respect Foundation understand the online impact of the Week van Respect. Social media monitoring and an impact analysis gave the foundation insights into the sentiment of the coverage and its actual reach. Our LLM analysed the sentiment.

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