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Data & AI for the cultural sector

Cultural institutions make decisions that go beyond visitor numbers. That calls for insight into both reach and social impact.

Cultural institutions increasingly need to show what their activities achieve. This is not just about visitor numbers, but also about social impact. Data and AI help make those insights available.

Challenges,

Programming plays an important role in how a cultural institution reaches its audience. The challenge is to make choices that fit the organisation’s objectives and meet visitors’ needs. This applies not only to programming, but also to other decisions that shape the organisation’s future.

How we support you,

We help cultural institutions understand the effects of their activities and use data and AI to support decision-making. Among other things, we develop solutions that show the effects of programming, provide insight into visitor behaviour and bring together information from different systems. The right solution always depends on the challenge and the organisation.

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Data Science Lab at a glance

DSL in numbers,

40

Data experts

10+

Years of experience

200+

Projects completed

8,7

Client satisfaction

Get in touch with our experts,

Want to know what we can do for your organisation?

Younes Seghrouchni

Younes Seghrouchni

Managing Consultant GenAI & Data Strategy
Claudia Sulsters

Claudia Sulsters

Managing Consultant Data Engineering
Carmen Wolvius

Carmen Wolvius

Managing Consultant Data Science & AI

Where we do that,

View all case studies

Latest blog posts,

Read our latest insights here.

View all insights

Three lessons from our AI projects

Over two years, we supported dozens of AI projects, from initial exploration to a model that runs every night. Some went exactly as planned; others…

Three lessons from our AI projects

Responsible AI: from principles to practice

Artificial Intelligence is developing rapidly. New models appear almost every week, and more and more organisations are experimenting with AI. At the…

Responsible AI: from principles to practice

The organisations that do this,

Agrocare
Athlon
DPG Media
Rijkswaterstaat
Brocacef
WUA
Fokker
The Cirqle
Zorginstituut Nederland
AWVN
Independer
Gemeente Hollands Kroon

Frequently asked questions,

Data shows which activities appeal to different audiences and how visitor behaviour evolves. This helps you evaluate programming and make better-informed choices. It does not replace creativity; it supports it with insights.

Social impact goes beyond visitor numbers. Bringing together data from different sources gives you a more complete picture of what activities achieve and how they contribute to the organisation’s objectives.

Many cultural institutions have valuable data, but it is often spread across different systems. Bringing information together and making it accessible creates insights you can use directly in decision-making.

Working in a data-driven way does not mean basing decisions on data alone. It means using insights from data to make better-informed choices. That way, creativity, experience and social value continue to go hand in hand with the facts.

AI can support a range of tasks, such as analysing visitor data, processing information or automating recurring tasks. Which applications add value depends on the organisation and its objectives.