Identify relevant differences
Data shows how customers, situations or products differ.
Customer segmentation
Discover which customer groups differ in behaviour and needs.
Broad target groups tell you little about how customers actually behave. As a result, campaigns and services do not always reflect the differences that matter. Customer segmentation uses data to identify groups with similar behaviours or needs.
From a possibility to a useful application
An application only becomes meaningful when it fits a specific task and the information available for it.
Segments must be interpretable and usable in a specific process. That is why we define in advance what the solution should and should not do, how the outcome will be checked and who remains responsible.
What it delivers
Make more targeted decisions
The outcome supports a specific commercial decision or action.
Measure and track results
Indicators chosen in advance show whether the application makes a difference.
Our approach
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Choose a commercial question
We decide which decision or action to focus on.
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Explore the data
We assess the available customer, product or transaction data.
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Develop the model
We choose an appropriate, interpretable analytical method.
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Test the impact
We compare the outcomes with the current approach.
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Integrate and monitor
We make the outcome usable and monitor results and side effects.
Tailored to your organisation
This service is relevant for organisations with sufficient customer and transaction data. The exact set-up depends on the process, the available data and the risks associated with the application.
We therefore start with a clearly defined application and only expand it once the initial set-up works in practice.
Other solutions
One data platform for fragmented sourcesBring data from separate systems together in one place, where everyone sees the same figures.
Dashboard for day-to-day operationsSee how things stand on one screen, without having to build reports first.
Predicting when maintenance is neededPlan maintenance based on what the data says, not on a fixed schedule.
Frequently asked questions
This service addresses the following challenge: customer segmentation uses data to identify groups with similar behaviour or needs. How it works in practice depends on the process and the available data.
The service may be relevant to organisations with sufficient customer and transaction data. A clear need and usable information matter more than the size of the organisation.
That depends on the chosen application. We start with the question you need to answer, then determine which data or sources are necessary and suitable.
No. For fixed, predictable tasks, conventional automation may be enough. We choose the simplest approach that adequately addresses the challenge and add complexity only when needed.
We define the scope of the application, check the results with users and put appropriate controls in place. Once it is in use, we monitor how it works and adapt the solution when the data, usage or context changes.
Discover what customer segmentation could mean for your organisation
Want to explore where to start with customer segmentation? Together, we’ll map out the challenge, the information available and the conditions needed.