The 10 best data analytics consultancies in the Netherlands
Ten data analytics consultancies that analyse data in the Netherlands, compared on four characteristics you can check for each one. For each consultancy, we explain when it is a good fit.
Compiled by Data Science Lab, which places itself at number 1. The rest are ranked by the number of services they offer across four situations. Information checked on 28 October 2026.
Data Science Lab has worked from Amsterdam since 2016. It brings data from different sources together, establishes consistent definitions and delivers insights that organisations use to make decisions. For DPG Media, a data analysis revealed patterns in product use associated with fewer cancellations.
Client case study · DPG Media
Reducing churn through data analysis at DPG Media
Through in-depth data analysis, we uncovered patterns in product use associated with a lower likelihood of cancellation.
Xebia started in the Netherlands in 2001 and has grown into an international consultancy, software engineering and training company, with its Dutch office in Hilversum. For analytics, it has dedicated pages for data and analytics services, process mining, data democratisation and customer feedback analysis.
3
Digital Power
Location
Amsterdam and 's-Hertogenbosch
Ways of working
Projects, interim assignments, management, training and workshops
Digital Power works on data and AI from Amsterdam and Den Bosch. Its analytics services include data analysis, customer insights and technical web analytics, and it provides training, including in Google Analytics 4. Case studies on its website cover Univé, Transavia, Heerema and Eneco, among others.
Follo is a performance marketing agency with offices in Dongen, Utrecht, Groningen and Ghent, among other places. It is the new name for OrangeValley, MvH Media, Increase and AdResults. Under data intelligence, it offers data analysis, attribution, tracking and forecasting in its own environment, FolloEngine.
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From Utrecht, ilionx works in areas including digital strategy, cloud, data & AI and Managed Services. Its analytics services include data analysis, customer journey analytics, text analytics, process mining and managed analytics. One client case study describes process mining at GGZ Oost Brabant.
Bain & Company is an international strategy consultancy with an office in Amsterdam. Alongside strategy consulting, it has dedicated pages for customer insights and segmentation, pricing and people analytics. A case study on its website describes how better forecasts help Bimbo Bakeries USA reduce food waste.
Cloud Primero is a technology consultancy with an office in Rotterdam. It builds digital products using cloud, big data, AI and Salesforce, and has dedicated pages for customer behaviour analysis and predictive analytics. Its website features case studies for ClickDrive and JOGO, among others.
8
DataNorth AI
Location
Groningen and Amsterdam
Ways of working
Projects, interim assignments, training and workshops
DataNorth AI was founded in 2022 and has offices in Groningen and Amsterdam. Alongside AI consulting, development and training, it has solution pages for sentiment analysis, survey analysis and price optimisation. Case studies on its website cover Scania Nederland, the municipality of Groningen and Vivafloors, among others.
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Emixa has fifteen offices across five regions, including Naarden, Den Bosch, Best and Breda in the Netherlands. It implements SAP, Mendix and Siemens software, among others, and offers process mining to examine business processes using data.
Infotopics, with offices in Oldenzaal and Houten, describes itself as a full-service data business partner. It performs data analysis with Tableau, supplies Tableau and Alteryx, and provides training. In one case study, Cendris tracks customer behaviour in campaigns in real time using Tableau.
Which consultancy is right for your situation?
Choose where you are now and see which consultancies have a dedicated service page for your situation, with a link to each page.
The same fields for each consultancy. Choose a situation to see which ones have a dedicated service for it, or tick consultancies to compare only those side by side.
Analyse customers and marketing: no dedicated serviceExamine processes using data: no dedicated serviceMeasure and analyse website behaviour: no dedicated serviceEnable colleagues to analyse data themselves: no dedicated service–
Insights built on a single reliable data foundation
you want analyses built on a single reliable data foundation, with consistent definitions for everyone.
Churn analysis for DPG Media’s digital subscribers
Projects, staff augmentation, interim assignments, management, training and workshops
Analyse customers and marketing: dedicated serviceExamine processes using data: dedicated serviceMeasure and analyse website behaviour: no dedicated serviceEnable colleagues to analyse data themselves: dedicated serviceCustomer · Processes · Self-service
Analytics, process mining and data access
you want to examine your processes with process mining, or enable colleagues to access data safely themselves.
Financial data analysis and process mining for KLM
Analyse customers and marketing: dedicated serviceExamine processes using data: no dedicated serviceMeasure and analyse website behaviour: dedicated serviceEnable colleagues to analyse data themselves: no dedicated serviceCustomer · Web
Customer insights and web analytics
you first want to get your website measurement and tracking right.
Self-service analytics on sensor data for Heerema Marine Contractors
Projects, interim assignments, management, training and workshops
Analyse customers and marketing: dedicated serviceExamine processes using data: no dedicated serviceMeasure and analyse website behaviour: dedicated serviceEnable colleagues to analyse data themselves: no dedicated serviceCustomer · Web
Marketing and web analytics
you want to know which marketing channels deliver results, using attribution and reliable website measurement.
Mapping the patient journey with data for Service Apotheek
Analyse customers and marketing: dedicated serviceExamine processes using data: dedicated serviceMeasure and analyse website behaviour: no dedicated serviceEnable colleagues to analyse data themselves: no dedicated serviceCustomer · Processes
Data analysis and process mining
you want to improve customer interactions with customer journey analytics, or examine your processes with process mining.
Process mining for healthcare logistics processes at GGZ Oost Brabant
Analyse customers and marketing: dedicated serviceExamine processes using data: no dedicated serviceMeasure and analyse website behaviour: no dedicated serviceEnable colleagues to analyse data themselves: no dedicated serviceCustomer
Customer insights, pricing and people analytics
you want to connect customer segmentation or pricing strategy to a strategic change of direction, with an international team.
Better demand forecasting and less waste at Grupo Bimbo
Analyse customers and marketing: dedicated serviceExamine processes using data: no dedicated serviceMeasure and analyse website behaviour: no dedicated serviceEnable colleagues to analyse data themselves: no dedicated serviceCustomer
Customer behaviour and predictive analytics
you want to analyse customer behaviour within a new digital product or platform you’re having built.
Bringing driving behaviour data together for ClickDrive
Analyse customers and marketing: dedicated serviceExamine processes using data: no dedicated serviceMeasure and analyse website behaviour: no dedicated serviceEnable colleagues to analyse data themselves: no dedicated serviceCustomer
Text analysis and price optimisation with AI
you want to analyse large volumes of customer feedback or survey responses with NLP.
Making follow-up on sample requests measurable at Vivafloors
Projects, interim assignments, training and workshops
Analyse customers and marketing: no dedicated serviceExamine processes using data: dedicated serviceMeasure and analyse website behaviour: no dedicated serviceEnable colleagues to analyse data themselves: no dedicated serviceProcesses
Process mining and business software
you want the provider that configures your SAP or other business software to examine your processes using process mining.
Less manual data transfer in product development at AESSEAL
Analyse customers and marketing: no dedicated serviceExamine processes using data: no dedicated serviceMeasure and analyse website behaviour: no dedicated serviceEnable colleagues to analyse data themselves: dedicated serviceSelf-service
Tableau, Alteryx and data analysis
you want colleagues to carry out their own analyses with Tableau or Alteryx, supported by training.
Tracking customer behaviour in real time in Tableau for Cendris
Projects, management and training
Oldenzaal and Houten
Tick consultancies to compare only those and share the link.
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Compiled by
Data Science Lab. We have placed ourselves first; that is the only position that does not follow from the rules below.
Reference date
28 October 2026. We checked the service pages used for the selection guide that day; the other information came from the consultancies’ websites between 26 and 28 October.
Candidates
The 96 Dutch data and AI consultancies that Data Science Lab tracks.
Inclusion criteria
A consultancy must have an address in the Netherlands, offer data analysis as a service on its own website (reports or dashboards alone do not count), and name at least one client or project there; a logo does not count. Of the 96, 36 met these criteria.
Ranking
After Data Science Lab come the 9 consultancies with the most separate service pages covering the four situations in the selection guide. Ties are broken first by the number of pages about outsourcing analysis, then alphabetically. At the cut-off (1 situation), the following made the list, with their number of such pages in brackets: Bain & Company (1), Cloud Primero (1), DataNorth AI (1), Emixa (1) and Infotopics (1). Consultancies with the same score appear alphabetically in the list; in that order, Data Science Lab would be in 10th place.
Selection guide
Only a separate service page counts, including for Data Science Lab; a mention, case study or tile does not. Customer: customer or marketing analysis (not CRM or personalisation). Processes: process mining or process analysis. Web: web analytics and analysis of online behaviour. Self-service: self-service analytics (not training).
Situations
We started with outsourcing analysis, customer and marketing analysis, process analysis, and hiring data analysts. ‘Outsourcing analysis’ was dropped: 28 of the 36 qualifying consultancies have a page for it, as do nearly all of the top ten, so it does not help you choose. ‘Hiring a data analyst’ was dropped because too few consultancies fit: 3 of the 36. ‘Measuring and analysing website behaviour’ (2 of the 36) and ‘Enabling colleagues to analyse data themselves’ (2 of the 36) replaced them. ‘Outsourcing analysis’ now breaks ties. Whether Data Science Lab has a page for a situation played no part in that decision.
Considered
We reviewed large consulting and IT companies; where we could not establish an address or a named client on their websites, we did not count them. Consultancies that only produce reports, only build data infrastructure or only create AI applications, as well as software vendors, do not belong on this list.
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Frequently asked questions
A data analytics consultancy finds answers in your data. It brings sources together, analyses customer, process or web data, for example, and turns the findings into decisions. Good consultancies also agree who will keep the figures up to date after delivery and how your colleagues can continue using them independently.
Because we made this list, and we would rather say so ourselves. The other nine are ranked by the number of their own services for the four situations; see the methodology. By that rule, we would be in 10th place. So choose based on your situation, not the ranking: for each consultancy, we explain when it is a better fit than we are.
Start with your situation: do you want to understand your customers and campaigns better, see where processes get stuck, measure what visitors do on your site, or enable colleagues to analyse data themselves? The selection guide shows which consultancies have a dedicated service for each need. The evidence of each consultancy’s work links to a real case study.
Data analytics answers questions using the data you already have: what happened, which customers were involved and in which process. Data science also builds models that predict outcomes or make decisions autonomously. If that is what you need, take a look at the data science consultancies.
Yes. Three of the eligible consultancies have a dedicated page for this, including Datalab and Passionned Group. They are not among these ten: they do not have a dedicated service for any of the four situations in the selection guide. See the methodology.
We bring data from different sources together in one reliable foundation, establish clear, consistent definitions and deliver insights you can use to guide decisions. For DPG Media, a data analysis revealed which patterns of product use are associated with fewer cancellations. Read more about insights from data at Data Science Lab.
