Fan engagement at See Tickets
Read moreThe client,
The challenge,
The relationship with fans often ended when the event was over. Valuable insights into their preferences and behaviour went unused, leaving communications feeling generic and making it difficult to encourage repeat visits.
See Tickets wanted to keep fans engaged for longer and offer them relevant, personalised recommendations at the right time.
Our solution,
We built a data solution that turns fans’ behaviour and preferences into personalised recommendations. Using AI, we predict which events will appeal to each visitor, so See Tickets can reach them with the right message — by email and through other channels, even long after the event.
The approach,
We brought ticketing and behavioural data together on a scalable Azure platform and developed recommendation models that learn continuously. We tested the recommendations in practice and refined them based on real results.
This makes fan engagement personal and measurable through AI, while keeping fans engaged with future events.
“How AI makes fan engagement personal, even after the event”
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