Fan engagement at See Tickets
Read moreThe client,
The challenge,
The relationship with fans often ended as soon as the event was over. Valuable insights into their preferences and behaviour went unused, making communications feel generic and repeat attendance difficult to encourage.
See Tickets wanted to keep fans engaged for longer and offer them relevant, personalised recommendations at the right time.
Our solution,
We built a data solution that turns fans’ behaviour and preferences into personalised recommendations. Using AI, we predict which events appeal to each visitor, so See Tickets can deliver the right message — by email and through other channels, even long after the event.
The approach,
We brought ticketing and behavioural data together on a scalable Azure platform and developed recommendation models that learn continuously. We tested the recommendations in practice and adjusted them based on real results.
This makes fan engagement personal and measurable through AI, while keeping fans interested in future events.
“How AI makes fan engagement personal, even after the event”
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